“...for me personally, it's less important to know what exact tool a customer is using. What is important for me to understand, is how it is being used…”
Guest: Ross Haleliuk, Angel Syndicate Lead at Venture in Security
On LinkedIn | https://www.linkedin.com/in/rosshaleliuk/
On Twitter | https://twitter.com/rosshaleliuk
Host: Brendon Rod
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod
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Episode Introduction
“...for me personally, it's less important to know what exact tool a customer is using. What is important for me to understand, is how it is being used…”
Ross is a cybersecurity enthusiast, product manager and angel investor with a passion for shaping the future of the industry.
He founded Building Cyber Collective, which brings together startup founders, advisors, and investors to work towards this goal. Ross believes that security practitioners should be the ones to shape the future of cybersecurity and founded the Venture in Security Angel Syndicate, the world's first and only angel syndicate for security practitioners.
Key topics:
1. What product management in cybersecurity looks like
2. Why consider PLG as a cybersecurity company
3. Some alternative GTM considerations
4. Going from sales-led to product-led
5. The type of teams, culture, tooling and metrics to consider
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Resources
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