ITSPmagazine Podcasts

CES 2025: Exploring Tech Innovation and Human-Centric Trends with Brian Comiskey, Senior Director of Innovation & Trends | On Location Coverage with Sean Martin and Marco Ciappelli

Episode Summary

Brian Comiskey shares insights into CES 2025’s transformative technologies, human-centric innovation, and groundbreaking trends shaping our future.

Episode Notes

Guests: 

Brian Comiskey, Senior Director of Innovation & Trends at CES

On LinkedIn | https://www.linkedin.com/in/brian-comiskey-futurist/

Hosts: 

Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
On LinkedIn | https://www.linkedin.com/in/marco-ciappelli/
WebSite | https://www.marcociappelli.com

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/sean-martin
On LinkedIn | https://www.linkedin.com/in/imsmartin/
WebSite | https://www.seanmartin.com

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Episode Notes

CES 2025 is just around the corner, and what better way to dive into the upcoming event than with Brian Comiskey, Senior Director of Innovation and Trends and resident futurist at the Consumer Technology Association? In this special episode of On Location, I had the pleasure of speaking with Brian about what we can expect from this year’s CES, how it continues to shape the tech world, and what it means for all of us navigating a Hybrid Analog Digital Society.

Setting the Tone for the Year in Tech

As Brian pointed out, CES is not just an event—it’s the launchpad for the year’s tech trends. Taking place January 7-10 in Las Vegas, CES 2025 will be a massive showcase of innovation across countless industries, from artificial intelligence to mobility, digital health, energy solutions, and beyond.

This year’s theme, "Dive In," perfectly encapsulates the spirit of the event. It's not just about experiencing the surface level of emerging technologies but about going deeper—exploring how these advancements interact, converge, and shape our everyday lives. Whether you're an executive closing deals, a media professional discovering cutting-edge innovations, or a curious onlooker reading from afar, CES offers an opportunity to explore the tech-driven future.

Human-Centric Innovation at Its Core

CES has evolved from a purely consumer electronics show to something much broader. While enterprise solutions now account for nearly 40% of its exhibitors, the focus remains on human-centric innovation. As Brian aptly said, "Humans are not just consumers; they are patients, workers, collaborators, and creators." The technologies at CES aim to enhance our lives in all these roles.

Digital health is a prime example of this shift. This year, exhibitors in this category are moving to the Venetian campus alongside smart home, lifestyle tech, and accessibility solutions, highlighting how these technologies are converging to improve health, wellness, and longevity. From wearables that connect to your smart home to smart mirrors that monitor your mood, CES demonstrates how personalized, data-driven ecosystems can redefine daily living.

The Evolution of Innovation

Brian and I also discussed the nature of innovation, which he breaks down into two categories: evolutionary and revolutionary. CES showcases both. Evolutionary innovation involves incremental advances, like smarter AI chips in TVs that turn entertainment devices into command centers for your smart home or even tools for telehealth. Revolutionary innovation, on the other hand, includes breakthroughs like nuclear fusion and generative AI—transformations that redefine industries overnight.

This year, startups are expected to bring some of the most exciting stories. The Eureka Park pavilion will spotlight companies like Standard Energy, which is developing vanadium ion battery tiles for home energy storage, and Senergetics, which uses AI to predict and prevent corrosion in power plant pipes. Another standout is Glidance, an autonomous guide robot for individuals with low vision, showcasing how innovation can serve diverse needs and create new opportunities for accessibility.

A Convergence of Ideas and Opportunities

At its heart, CES is about connection—not just connecting devices but connecting people and ideas. It’s a place where startups meet industry giants, partnerships are forged, and new possibilities are imagined. As Brian highlighted, the show serves as both a showcase and a platform for collaboration, where the seeds of future innovations are planted.

Wrapping It Up

CES 2025 is more than a trade show—it’s a glimpse into the future of our coexistence with technology. As we prepare to dive into the event, one thing is clear: technology is no longer something we simply use. It’s a part of who we are and how we live.

I’ll leave you with this thought: CES isn’t just about what’s next; it’s about how we can work together to make what’s next even better.

Mark your calendars for January 7-10, and stay tuned for more conversations as Sean Martin and I bring you the latest stories On Location.

Subscribe, follow, and let’s explore the future together!

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Episode Transcription

CES 2025: Exploring Tech Innovation and Human-Centric Trends with Brian Comiskey, Senior Director of Innovation & Trends

[00:00:00] Marco Ciappelli: All right. Welcome to an episode of On Location with Sean Martin, which is not here, and Marco Ciapelli, which is me. We had a little bit of a technical difficulty, and I know that Sean was looking forward for, uh, to this conversation, uh, as he was with us last year, because I gotta say, it's that time of the year, and I'm not talking about the holiday, although we're close to that. 
 

It is the time of the year that we're getting close to CES. It's in Las Vegas, been happening for decades at this point, as we discussed also last year. And Sean and I have been covering the event for, for a few years now. Um, in, in particular, it's not much about cybersecurity, like other conference that we cover, but you can't, and I'm sure we'll touch on this, uh, Brian, you cannot talk about technology without talking about security. 
 

And we were kind of. Having that conversation right before we started recording. So here we go, Brian. Comiskey, right? We got it. And, uh, you are a big, uh, player for CES in deciding what the conversation, the themes are going to be as the senior director of innovation and trends and resident futurist at the Consumer Technology Association. 
 

So that's a big responsibility and, uh, it's a big honor. And pleasure for me to have you on the show to talk about the upcoming event. So welcome.  
 

[00:01:36] Brian Comiskey: Thank you so much. It's I'm so happy to be back. I loved our conversation last year and yeah, you're right. It is an honor to, to be able to think about the show in, in such a unique way and thinking about how these trends will shape up, not just from the companies coming there, the attendees speaking on stage, but how they impact the rest of the year. 
 

I think. That's why the timing in January is so great. It sets the tone for the rest of the year in terms of technology trends. So yeah, honored to be here, honored to be a part of this industry. And yeah, it will be a fun conversation.  
 

[00:02:07] Marco Ciappelli: And you know what is getting more and more fun and more and more mind blowing every year. 
 

I mean, every conference that I cover either is just cyber security or Something related to a more specific aspect of technology. Maybe, uh, you know, smart cities, you may be health tech or whatever it is. It's kind of like, wow, that's great. And then I'm like, oh, wow, that's scary. The same time. Right. So, and you have to look at every angle, pretty much. 
 

That's what CS is. There's not just one focus. It's everything. So how do you handle that?  
 

[00:02:49] Brian Comiskey: Yeah, I think it's, it's about, it is a massive tent to your point where we bring in mobility, smart cities or smart communities, rather artificial intelligence, digital health, all these different technology categories, and really reflecting that truly any company can be a technology company because we're in a stage in, in enterprise and consumer interactions where technology underpins our daily lives in whatever facet we're interacting with. 
 

So It's great that CS is a platform to showcase all those innovations across the board. At the same time, I actually think our theme this year for the show with dive in is a really accurate, uh, Portrayal of how this works, where it might be a big tent. There might be all these different technologies there, but the point of the show, whether it's going to the exhibit or getting business done, which is what a lot of our attendees are doing, where executives are meeting, making deals or media experiencing these technologies firsthand and seeing, you know, authentic innovation in person, that's the trade show proposition right there. 
 

It's about diving in even further. So it's not like it's surface level, all these different technologies. It's, you can dive deep into, well, okay. AI is a lofty term in space, but there's AI for consumers, enterprises for different applications, whether that's digital health or consumer electronics. That's. 
 

The real crux of the show at the day, and that's what's so much fun to be a part of.  
 

[00:04:22] Marco Ciappelli: Yeah. And I think you pinpoint something that I always think about when I talk about CES, because it is in the name. It's consumer. A lot of the events that I cover about server security and technology is B2B. So it's something where you, you talk about company talking to other, and sometimes I feel like they, they tend to forget. 
 

The human aspect and the society aspect and now we interact with technology. I know there is a reminder nowadays way more than before. It's not just that it's technology. Now it's ethics, it's philosophy, it's humanity, it's society and, and, and all of that. And, but for you guys, it's, it's that it's. You kind of need to translate that to the users in a way. 
 

[00:05:10] Brian Comiskey: Yeah, it's human centric innovation. And, and, and I'll be clear too. It's, we just go by CES now because last year show we saw 40 percent or so of our exhibitors had some form of enterprise solution. It really isn't. Humans are not just consumers. They can be patients. They can be laborers. They can be a lot of different things at once. 
 

And that's the beauty of why it is CES as a platform. And when we talk about dive in, it's, well, then what are the returns on investment from a technology? How does it improve my day to day life? How do I co work, collaborate, coordinate, cooperate, co exist with different technologies on a day to day basis? 
 

And that's. I think the story that has really emerged in the last few years, we've, there's that old phrase of digital transformation. I say old for a reason. We've transformed. You and I are recording digitally. We have a physical life. We're sitting, I'm in my apartment, you're in your home, but we're virtually right now interacting and able to communicate on video and audio. 
 

And that's just a small segment of what people do now on a day to day basis, whether it's We have hybrid work, hybrid school, omni channel e commerce where they're shopping in stores and online. We live very physical and digital existences simultaneously and that doesn't happen as seamlessly as it does unless you have Technology is underpinning that and that's AI plays a major part of that. 
 

But so does cloud computing. So does cyber security, of course, and then all the applications that come out of it, like digital health, mobility, even energy applications as well.  
 

[00:06:47] Marco Ciappelli: Yeah, and I love that you mentioned the digital transformation because as soon as you said dive in, I feel like that's That's the moment where you say, look, there's no going back if there's no like, and I thought about digital transformation when we, like three, four years ago, we were talking about, are we going to do this? 
 

Are we gonna, are we gonna get wet in the water? Now you're saying I'll dive in. There's no going back, right?  
 

[00:07:13] Brian Comiskey: It's digital coexistence is probably the better term for it. It's you live in that field. And digital transformation was a great process. I'd argue it started probably in 2008 with not just the smartphone, but also cloud started taking off. 
 

And now, yeah. I mean, everyone uses the cloud to a degree from enterprise. Most times they're using multiple cloud solutions. So when you look at the show, you'll certainly see like we have, you know, Microsoft's, Amazon's and Alphabet's, the hyperscalers will dare talk about data, but then it's about the companies that are, what's the next layer? 
 

How do you, uh, see us? How does an AI company talk about, agents for AI. It's not about apps anymore. It's about the agentic economy. There's going to be chat base that focuses very much on that type of work. And those are the compelling exhibitors, but also stories showcasing to whether you're attending in person or you're reading about it at home on the show. 
 

This is a shift that's ongoing. And CS is really, I think, the benchmark every year of saying where we're at in a process of whatever the next era of innovation be it, whether it's coexistence or formally transformation.  
 

[00:08:24] Marco Ciappelli: Yeah, and you can say coexistence, of course, and we understand that, but it's also integration of one with the other. 
 

Right? I mean, we were joking about the beginning technology and cyber security. Uh, you can't talk about one without the other. If you do, especially if you talk about technology without cyber security, you're really missing a point. You're not going to get the grade A type of device if it comes to health, if it comes to, uh, you know, communications or anything. 
 

And Uh, I mean, government. I mean, you guys have space. You have so much and I feel like now it's, it's, you have to divide it in certain area because you have, but you can't think about one without the other. So tell me about how you approach CS. This,  
 

[00:09:20] Brian Comiskey: Yeah, certainly. And you're right. It's convergence in a lot of ways. 
 

It's how do technologies converge and meet and to explore. And I think a really good example of this story in action is In previous show years, if people have gone, you usually would find digital health exhibitors at our Las Vegas Convention Center campus. Over in North Hall, they'd be there showcasing great innovation. 
 

This year, they're actually going to be on our Venetian campus because CS has around two and a half million net square feet. It's a massive space. The reason we do in Vegas is because they have the physical infrastructure to support all the exhibit space and then the hotels for all the attendees. 
 

Digital health is moving to the Venetian campus alongside smart home, food, tech, uh, accessibility, lifestyle, tech, smart home, all of it really reflecting that. If you think about all these, those technologies in particular, a lot of them are taking on and intentionally by, The part of them getting better is that they are getting more intelligent. 
 

They are understanding the data that the user is, is providing. And then it's about how does that data converge across these different ecosystems? So good example is most people wear a lot of people wear wearables. I'm where they get originally it was just steps and it was maybe calories by what food I'm logging. 
 

Now it's my wearable can also connect to my smart home device and Whether it's like a temperature management solution for my smart thermostat or maybe a smart mirror. There's a company, Barracuda, their smart mirrors can help detect for like your mood and there's a mental wellness component. That's a reflection of these technologies are all converging together to get smarter at communicating your data so that you really start to get that personalized imprint of, well, how do I live healthier, better, and longer? 
 

It's a longevity story. And so when you talk about how you build. Technologies are where they exhibit next to each other. There's a thematic sort of presence. So when I look at the Venetian campus in my mind, it goes, Oh, it's a story of longevity or tomorrow's living.  
 

[00:11:23] Marco Ciappelli: And  
 

[00:11:24] Brian Comiskey: it's not just about digital health devices. 
 

It's also about how they interact with your home and how they interact with your, even your fitness and, and wearables. And so, There's a remarkable convergence that you see physically occurring on the show floor, but it's reflective of what's going on that technology. Cause you can add all the AI you want to these devices, but data is the language through which AI communicates it chips, our brains, and the data behind it is the language it uses. 
 

The data has to get organized and structured in such a way that it moves seamlessly through these ecosystem environments. And that's the part where a lot of the device manufacturers, a lot of the solutions makers, they're thinking through that. And then there's even companies that, uh, Tuya is going to be on the show floor. 
 

They're building an AI platform that just coordinates all your smart home devices. If it, especially cause you think so many are made by either Google, Amazon, Samsung. How do I coordinate all of those? You either standardize it, manufacturers, and CTIA has done a lot of great work here to help create some of the standards around building device. 
 

But another approach is, well, maybe I innovate and create a software layer that communicates all these devices together. So that's the other beauty of CES as a platform is you see all the different pathways to innovate and improve lives.  
 

[00:12:42] Marco Ciappelli: Yeah, I like it because it's not just a display, but it's, it's an active connector. 
 

And, and, and idea and, and company get to talk to each other, see what the next new product is either brought by the big company or from the startup that maybe will get acquired because they have such a great idea, or maybe it will be that great on his own. But I think the point of, you know, I'm a Mac guy always being answered like, yeah. 
 

Mac environment. I didn't even think about putting Google in my house, but it's not because I think Google is not good. It's because like I wanted to work together with other things, right? So that that idea of do we need to be exclusive and and. And just mono brand in a way, or can we get the best out of everything that really works for us? 
 

So that way point,  
 

[00:13:40] Brian Comiskey: those are all the types of discussions that certainly occur on the floor. And like I mentioned at the top, you know, CS is where business gets done. The average exec at the show has about 29 meetings in the first of the four days of show. And then to your point about the partnerships that brought up to my mind, there's one that I think about a lot. 
 

Yeah. Is L'Oreal who was at CS2024 as a keynote and in the beauty tech space, large brand, right? This is a massive conglomerate in that space. There's a 3d printing company that we have to show this year on the floor. They're both going to be the show one of L'Oreal, I think a meeting room and Prinker is a 3d printing company out of Korea. 
 

They focus on originally it was more temporary tattoos, uh, printing, which I find really cool. Someone who enjoys tattoo art. Um, but they partnered with L'Oreal. on their new custom brow designs because Prinker has this 3D printing expertise. L'Oreal has a pretty good XR, augmented reality, uh, visualization technology. 
 

And these are two companies from different countries, different sizes, finding a partnership to say, we can make a pretty good technology or product here. And I think that's encapsulates in my mind when I think about Well, what do I look forward to at CES? And as attendee, it's what's that story after that comes out, uh, people meeting and that's the tale as old time. 
 

I'm, I'm a gamer in the 1990s. The Diablo franchise doesn't happen for Blizzard unless they meet at a C, uh, our old CES Chicago show. Like that's, that's one of my favorite parts of the show.  
 

[00:15:16] Marco Ciappelli: Yeah, for sure. And so your job is, I remember last year we were talking about how. You have to literally, I mean, it's in your title, Futurist, which is a really cool title and a big responsibility because, you know, it's easy to fuck it up. 
 

Like, it's like, Oh, I think it's going to go there. But you were, I remember you were telling me that, of course, there is a large team that work with you, a lot of research, a lot of inputs, and then, and then together a lot of experience that you have from the prior year, but technology moves so fast now. 
 

Right? I mean, three years ago, you could tell me about generative AI, I just saw the update last night that I can use the camera now in beta version of CHAT GPT. And it blew my mind. It's like this, this is Star Trek, but even more. So this fast pace of advancement and every day there is a, there is a news. 
 

I mean, as a make, doesn't it make your jobs so much harder or more exciting? I mean, how you feel about that? You and the team.  
 

[00:16:28] Brian Comiskey: It makes it fun and exciting. I guess for me, it's, it's, um, Um, I got the personal side is like, I, I don't like doing the same over and over again. I think that's what drew draws a lot of people to the space. 
 

I think people forget how creative technology is at times and, and, and then I'm very lucky to work in the, our research department at CTA. And then also even outside of our departments, just our staff is brilliant here. Um, and I, yeah, I always say I work with, with some of the smartest people I've ever worked with in my life. 
 

And part of it is. Just always keeping track of, for us, like, when we look at the research approaches, we do primary research. So we're getting sentiment, we're getting understandings of how consumers perceive technology. We do a lot of secondary desk research though, around companies and in terms of what they're doing for the latest innovations, I oversee a partnership we do with NASDAQ on thematic stock indexes. 
 

Those are long term investments when they, uh, the indexes get licensed out for funds. So you have to think in the long term about technology and future proof, something that you're building. And I think that's some of our best cause you're doing market share research. You're doing patent research. And at the end of the day, innovation falls just two paths that like, if you want to boil it down to something very simple is innovation is either evolutionary or revolutionary revolutionary. 
 

That's the hard one to predict. That's those. Leaps overnight that happen that make something a new field feel like it's real for the first time. A great example is you have, I think at the end of 2022, you get nuclear fusion ignition is repeated for the first time by the Department of Energy. Since then, there has been a 300 percent workforce increase in nuclear fusion. 
 

And now you have Amazon, OpenAI and Google and others talking about investing in nuclear for a lot of their AI and the power, um, Demands are there and traditional vision works, but fusion now seems like a reality. That's revolutionary.  
 

[00:18:35] Marco Ciappelli: Yeah.  
 

[00:18:35] Brian Comiskey: The part that we track really closely is the other one evolutionary. 
 

That means iterative. And so it's trying to understand how a product or a device will change over time and really grow and build out. What's the next feature. And a good example at CES is actually intelligent youth. When we look at TV, we usually will say. It's a great entertainment device. It still is always will be. 
 

Last at the last show and see us 24 it was about we're adding AI chips on board. That's on device AI What you have to think about and in my role and in others on my team is when you put AI What does that do with these latest generations for the TV? What does the TV become as a result? So what's the next step? 
 

Sure, it's better visuals and better audio, but then with processors on board. It's And you see, oh, it's already happening with prime. You can pause a episode on prime video and you get the IMDB information of who's an actor in the scene. The logical next step is I can get more information. What's that information? 
 

I pause the scene. I really like what the character is wearing in a scene. Well, now the AI processor on board lets me see and look at what the shopping brand is, and then the power and processing potential lets me maybe even buy directly while watching the show. So I can look like my favorite character. 
 

That's the type of advanced, that's evolutionary. That's. We're building step by step in process by adding better camera features. It's not just about biometric authentication of I need to do a software update on my TV. It's also that camera can be repurposed with a thermal imaging to do telehealth appointments, displace who has been at CES. 
 

Many times, that's the things that they're focusing on. The TV becomes something more than entertainment. It becomes the smart home command center. And so that's the type of stuff that there was always going to be surprises, but you have to think out of the box of an announcement a company makes. They're playing a long game. 
 

They're not playing to just this is one use case we're gonna do. What's the third order use case for this in the future?  
 

[00:20:42] Marco Ciappelli: Yeah, I remember the time where we will buy a software and I will be thinking, and I'm in the 90s, right? And you will be like, yeah, they're selling me 3. 0. I know they already know what is going to be 7. 
 

0. They're just, you know, it's not ready maybe, or maybe it's a marketing. I don't know. Operation, whatever it is. But here, now, what you're describing, it's, it's funny because sometimes I, I, I read the news and I think, oh yeah, that's, that's totally feasible. Um, I didn't think about it, but now that, that I know, I, I know that there is the technology out there to do that. 
 

And it, it, that's right. It's, it's the long run, but But also hard to predict exactly what, what that is going to be. Like I was reading and having chats, um, about how hundreds of years ago, you could easily predict that what would be in the next a hundred years, maybe an evolution of, I don't know, the. The weapons or the way that we cultivate and, you know, maybe improvement, right? 
 

Like you said, evolution, small step. Now, honestly, can you predict what is going to be 50 years or 30 years from now? Like, I mean, I I'm imagining robots are going to do crazy stuff.  
 

[00:22:04] Brian Comiskey: You are right. Well, you, yeah, you're, well, you're thinking in that way with robotics. That, I mean, that's what. I was talking about this. 
 

I've been talking about this all week about robotics, actually, like AI is the infrastructure that allows robots to go from input a output B, right? Simple like rinse and repeat, which is great. That's what robots are designed to do. Initially, what allows them to maybe go from input a to outputs B through infinity is having AI learning. 
 

That's certainly one. And that's the reason that people focus so much on AI too, is. And there's a lot of use cases that are happening today. And that's what I'm excited about the show being about showcasing digital twin technology that helps factory design today or drug discovery that's already happening today. 
 

Um, these sort of solutions occur now, but what is AI set and build the pathway to the future for that infrastructure of data processing speed arouse for simulation. What does simulation if you create an AI ecosystem on a cloud environment do? It lets you test for quantum computing, even if you do not have a quantum computer. 
 

So if you ask, like, what a lot of people expect is 2020s will be defined probably by AI in many ways, maybe GLP ones on the biopharmaceutical side is things that rapidly transform ecosystems. AI paves the way for the 2030s, which is about quantum at the day is how do you get to that process speed, which has implications for security, how we communicate, how we use sensors. 
 

Um, and I say quantum intentionally, not quantum computing because There are many quantum technologies. Quantum sensing already exists to a degree. Bosch, who's at the SES, has showcased some of the quantum sensors that they're using today for more precise measurements of heat and other pressure systems. 
 

Quantum communications is very, is, is probably a little further away because you need quantum computing to get there. That's about how do you transmit and entanglement. Post quantum cryptography though, the cyber element, There's already NIST standards and the National Institute of Standards Technology in the U. 
 

S. is already developing standards for it. Recognizing that And I'm thinking this way. Countries are thinking this way too, from the quantum side. I think it's very clear that that's the next phase. And so you think about it, then that's again, the second order. You start with AI, what does AI unlock if you have better processing and discovery capabilities to stimulate human creativity as much as possible, right? 
 

Because we can only process so much data as humans. There's 2. 8 quintillion bytes of data produced every day. That's impossible for humanity to parse through. So you need AI to do it. By getting to that synergy, and you use the buzzword, but synergy there between human and AI, that's how you get to quantum, which then only accelerates it even further. 
 

And what's beyond quantum, that's where you get into, I think, where I always looked up the sci fi writers when I was growing up, because A lot of them ended up thinking like Star Trek. There's a reason people still talk about it. It's they were thinking through what the future looks like. And I, and so I'm trying to think what's beyond quantum. 
 

And I think that's nuclear and zero latency, uh, being a bigger area. So yeah, that's the fun stuff.  
 

[00:25:23] Marco Ciappelli: You open a door, you're in another dimension. Forget about taking a plane, you know, wow, this is incredible. I'm very excited, but let's bring it back to the last couple of minutes. And thank you for staying even longer than what we plan to, you know, I could, I could talk about this all day. 
 

That's how crazy I am. And you're right there with me. Um, the. A couple of points about, you know, what, what 20, 25 CES. So I know keynotes wise, you're going to get NVIDIA CEO. You, you have a lot of, a lot of keynotes from many companies of  
 

[00:26:06] Brian Comiskey: Volvo group, Panasonic, Sirius XM really. Really excited to see that whole range, right? 
 

It's NASA and  
 

[00:26:14] Marco Ciappelli: space and all of that. And, uh, how about any, any new technology from a startup or two that kind of make you think like, well, that could be the next trend.  
 

[00:26:30] Brian Comiskey: Well, I think that's the beauty of So for you, someone who has been to CES and for those who haven't, we have a whole startup pavilion. 
 

It's called Eureka Park. It's in the Venetian campus and it's hundreds of companies that are there showcasing innovation from pretty much any technology trend that you can expect. A lot of it too, is countries bringing pavilions of companies designation. And so I think you'll see a wide range and some of the areas that I'll give a few examples of some of them that I think are really fascinating to me, mostly because it represents how wide ranging The startup world is, and it's, we'll bring us kind of a story circle though. 
 

We're talking about the show is, has all these technologies there. We will, I know, see there's companies that are developing, um, it's a, you have a energy tile, it looks like, like home tiling for your wall is actually a vanadium ion battery. It's a company called standard energy, and it's a novel way for. 
 

Energy storage to really make your home be able to take on a lot more of that sort of off grid technology side. If you want to talk about different trend, it's. Improving grids for power and making sure that we can power AI and data centers responsibly and effectively. But how can you make your home more resilient? 
 

Well, off grid technologies like that start to help. That's one. Senergetics is another company that their whole thing is focused on. Doing corrosion detection. While that sounds very niche in particular, it's preventative. It uses AI for predictive because what it does is prevent corrosion and pipes in power plants. 
 

And that's again a grid resiliency story, but also a preventative maintenance story. That's one. Um, another good one too is, uh, you start to see companies like, uh, Glidance. Um, I think, uh, one of the most important parts of CES is, The design that design can be is should be made for everyone. Innovation should happen for all. 
 

And I only learned this Saturday. I, uh, Guidance is a company that builds a time autonomous guide robots. For low vision or blind individuals. I did not know this until a few days ago. Not everyone qualifies for a guide dog. And so what happens for folks who are trying to get around that might not qualify for one. 
 

This is a company that is taking autonomous vehicle technology, miniaturizing it to a robot that is called a guide, um, that can bring and serve in that role. That's building for more people. And it just showcases that innovation from vehicle tech, which you'll see so much of at CES can be actually distilled to the individual level for low vision or blind individuals. 
 

And I think that's, if you ask me, that's the, that's why I do what I do. That's what gets me up in the morning is these are the type of innovations. How does it help?  
 

[00:29:28] Marco Ciappelli: You know, and that's exactly the example when you said that, that in my mind went like, damn it, I never thought about that. But it's now that you said it is so clear that you can take that technology, that technology, put it together for A specific goal and all of a sudden you may resolve an incredible problem and help so many people in their disability and mobility and living their life. 
 

So I just want to end with this, that CES is not just a place where you can kind of see the future, but it's also where you Where you have many brain thinking together and say, if I take that, that, and that, I go to the next level that maybe I, I didn't think about this morning when I woke up, but that's, you can do it. 
 

And synergy is the word.  
 

[00:30:23] Brian Comiskey: It is. It brings people together and it brings ideas and innovation together, the convergence. So that's why it's, it's dive in. You'll learn more than, Then you, you'll learn so much more than you even expect to. And that's why I love the show. I love learning new things. And I don't think there's a better place than in person at CS. 
 

[00:30:42] Marco Ciappelli: And with that, we're going to close this conversation, leave it open to many more, even in between. I mean, you're always welcome to, to stop by in my show, Redefining Society and Technology. If it's not about the event, I mean, I just love talking to you and, and kind of think, you know, think about what is possible. 
 

And I keep thinking CS. It's it's exactly that as well. So, uh, 7 to the 10th of January, Las Vegas, no other place probably could host that, I guess, not now. And, uh, and I'm looking forward, maybe, I don't know, maybe we'll do a recap, uh, few, once you recover from, from CS and all that it takes to put it together. 
 

[00:31:27] Brian Comiskey: Oh, that sounds great. Thank you so much for having me on again, it's always a pleasure.  
 

[00:31:31] Marco Ciappelli: Brian, a pleasure.  
 

[00:31:32] Brian Comiskey: And  
 

[00:31:32] Marco Ciappelli: for everybody, stay tuned. There'll be more conversation on location with Sean and me, Marco. And next time, probably Sean will join us as well. So, Brian, thank you so much. Everybody subscribe, stay tuned. 
 

And we'll be back with more stories from other events around the world. Take care.