ITSPmagazine Podcasts

Home Is Where the Threat Is: Protecting Executives in Their Personal Lives | A Brand Story with Chris Pierson from BlackCloak | An On Location RSAC Conference 2025 Brand Story

Episode Summary

Corporate cybersecurity doesn’t stop at the office door—Dr. Chris Pierson, CEO of BlackCloak, reveals how personal digital exposure is becoming one of the biggest threats to executives and their families. In this episode, discover why protecting high-profile individuals at home requires a new framework, new thinking, and a trusted partner.

Episode Notes

When it comes to cybersecurity, corporate executives are often the most targeted individuals—but their greatest vulnerabilities may lie beyond the office walls. In this episode recorded live at RSAC Conference 2025, Dr. Chris Pierson, Founder and CEO of BlackCloak, joins hosts Sean Martin and Marco Ciappelli to unpack why digital executive protection is now a business necessity, not a luxury.

Dr. Pierson—a former two-time CISO, DHS cybersecurity advisor, and chief privacy officer—explains how BlackCloak addresses a long-ignored problem: the personal digital exposure of high-profile individuals and their families. From compromised home networks and identity theft to impersonation scams powered by deepfake technology, today’s cyber threats easily bypass corporate defenses by exploiting softer targets at home.

Digital Protection That Mirrors Physical Security

Just as companies rely on third-party providers for health insurance or physical executive protection, Dr. Pierson advocates for a dedicated, privacy-conscious solution for securing personal digital lives. BlackCloak functions as a concierge-style service, guiding individuals through essential steps like securing high-risk accounts, managing privacy settings, shrinking their attack surface, and implementing a modern, multifactor verification system to prevent impersonation attacks.

A Framework for Action

At RSAC, Dr. Pierson unveiled BlackCloak’s Digital Executive Protection Framework—a practical tool that includes 14 tenets and over 100 specific actions to assess and improve personal digital security maturity. The goal: help organizations prioritize what matters most. Instead of trying to secure every account or device equally, the framework focuses attention on high-value targets like banking credentials, communication platforms, and personal data exposed via data brokers.

From Deepfakes to Real-World Consequences

Pierson also highlights the alarming growth of AI-powered impersonation attacks. With 42% of surveyed CISOs reporting executive-targeted deepfake incidents, and financial losses climbing, companies must think differently. It’s not just about technology—it’s about trust, relationships, and verification at every level of communication.

This episode sheds light on how executive protection is evolving—and why your organization should consider extending its security strategy beyond the boardroom. To see how BlackCloak is redefining protection for the C-suite and their families, listen to the full episode.

Learn more about BlackCloak: https://itspm.ag/itspbcweb

Note: This story contains promotional content. Learn more.

Guest: 

Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/ 

Resources

Learn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloak

Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25

______________________

Keywords:

sean martin, marco ciappelli, chris pierson, cybersecurity, privacy, deepfakes, identity, executives, framework, protection, brand story, brand marketing, marketing podcast, brand story podcast

______________________

Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverage

Want to tell your Brand Story Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrf

Want Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us

Episode Transcription

Home Is Where the Threat Is: Protecting Executives in Their Personal Lives | A Brand Story with Chris Pierson from BlackCloak | An On Location RSAC Conference 2025 Brand Story

Please note that this transcript was created using AI technology and may contain inaccuracies or deviations from the original audio file. The transcript is provided for informational purposes only and should not be relied upon as a substitute for the original recording, as errors may exist. At this time, we provide it “as it is,” and we hope it can be helpful for our audience.

_________________________________________

[00:00:00]  
 

Marco Ciappelli: How? How  
 

Sean Martin: do we look, Sean? We're in finishing school. How do  
 

Marco Ciappelli: we look? Could  
 

Chris Pierson: we look? All right? God,  
 

Marco Ciappelli: we look sharp. We're already rock and roll. We're already,  
 

Sean Martin: this is all on the record. 
 

Marco Ciappelli: It's with Chris. It's cool. It's family. It is at this point, right? We love it. Well, it's good to see you, man. We knows great decades to see you. Decade plus over 10 years of  
 

Sean Martin: hanging out with you.  
 

Marco Ciappelli: Yeah. Yeah. A lot happened. A lot definitely happened.  
 

Sean Martin: You've done some really cool stuff. Yeah, we doing some  
 

Marco Ciappelli: really. 
 

Chris Pierson: We're doing some really fun stuff, but I mean, hey, you guys too. Right. You guys do a lot of great stuff, a  
 

Sean Martin: lot of growth, which is good. A lot of stories. Lot of stories. And that's  
 

Marco Ciappelli: why we're here. RSA conference 2025. I know.  
 

Sean Martin: We're in San Francisco. We have to travel to see you sometimes. It's all good. We didn't catch you in Florida somehow that day. 
 

No, I know. We know what, but it's a good road trip for you. It's It was, it was. It was a fun road trip. He picked me up on the side and  
 

Marco Ciappelli: not to go to Florida though.  
 

Chris Pierson: Yeah. No, not, not the.  
 

Sean Martin: Road trip Tuesday. Well, but we're here and it's, [00:01:00] it's Tuesday. We get to see you, Chris, to start the day off. So it's a fantastic start to the day. 
 

Uh, I would imagine a lot of our followers who follow us, generally know of black folk and know of you, but hopefully there's some new folks joining us today. So quick word abouts, some of the things you've done leading up to black folk, and then we'll get into what, what's going on with black. Today.  
 

Chris Pierson: Yeah. 
 

I mean, you know, black cloak is digital executive protection, right? So we're protecting corporate executives boards, the C-suite, right? Those persons and their family members in their personal lives. This all came from that realization. Back when I was a ciso, it was two times CISO and trying to protect, right? 
 

My VCs, my board members, my executives, and yeah, I can protect them in the inside four walls of the company. But. I just, you know, the phone calls coming in from the, Hey, my husband or my wife clicked on this. Hey, is our home network secure? Hey, what do we do with the kids? Hey, identity theft, right? All these things kept on just intruding upon the inner workings of the company. 
 

But when you thought about it from a [00:02:00] risk perspective, like I'm responsible for that, right? If they get popped in their personal life, if it causes some type of reputational risk or harm or financial risk or harm or credentials are stolen, or their work, computers are on a bad, dirty home network. It. It's my problem. 
 

Yeah. And so how do you think about expanding, right. That cloak of protection outside the four walls of the company. So you actually protect them in their personal life and it, you know, it really was culmination of the many years as outside counsel, many years in A DHS, many years as a CISO and as a chief privacy officer. 
 

How do you also do this in a. A privacy friendly way and privacy forward way. And, uh, that led us to, uh, that led us to the Black Cloak solution and the platform, what we built.  
 

Marco Ciappelli: And that's the key, the concierge, I always go back there. It's got be right because you, you have to know how to deal with the C-Suites and, uh, their family, their lifestyle. 
 

So you become. Yeah. A concierge. Do you need anything? Here  
 

Chris Pierson: I am for security, of course. [00:03:00] And, and it, it has to be that, right? You can't just put technology in someone's house or technology's in someone's hand and, you know, assume or presume that things are gonna get done right. Cybersecurity is tough. 
 

That's the problem  
 

Sean Martin: in the first place.  
 

Chris Pierson: Well, well it is. It's, it's, it's, you know, it is, um, the number of devices that are just even IOT devices at home that have dual factor on them, right? There are many. Are Is it turned on? Right. People understand that and all the rest. And so what really have to do is break through that technology layer. 
 

It's, it's like, I mean, it's like private wealth management, uh, right. You need a guide to help you through trust and estate planning, tax planning, you know, preparation, planning there. And the same way on the cybersecurity side, you need a trusted guide. You need a partner there to be able to do that. And yeah,  
 

Sean Martin: if you want effective outcomes and efficient outcomes,  
 

Marco Ciappelli: yeah,  
 

Sean Martin: you want to guide. 
 

Marco Ciappelli: Absolutely. Absolutely. And also something that embrace your home, your. Your family personalized, which is kind of what you talked about here at RSA, right? You had a session.  
 

Chris Pierson: It is, [00:04:00] uh, on Monday, we, uh, um, it was great. RSA, uh, asked to, um, you know, a few years ago they did a, uh, mental health preparedness, like how do we think about the system people in cyber and privacy and compliance, just all of the stresses and pressures and how do we help make the CISO and the person part of the cybersecurity professional, you know, uh, more whole, more safe, more secure, uh, emotionally and all the rest and mentally and. 
 

And, uh, this year, RSA asked, um, you know, Hey, we want to kick off a, a series. We want you to kick off this five part series on how do we think about protecting you and your family and their personal life, right? And how do we think about understanding what those risks are? How do you think about protecting mom and dad, your brothers, sisters, and your kids, and bringing something back from RSA that is not a, Hey, we have the next new generation firewall. 
 

We have the next, you know, agent AI mixed into an IDS solution, but actually bringing something back. To help you personally, where it matters that home. And so I kicked off a series on, uh, Monday morning. It was great. Eight 30 in the morning, but man, that thing was packed. [00:05:00] Really? Oh, we did nice. We did great. 
 

Great fun. And it really, we focus in on how do you think about protecting your own personal privacy, right? Shrink attack service. How do you think about protecting your identity, your accounts and devices, your kids, the elderly? How do you think about Right? Protecting against scams. Right, that's gonna get through any piece of technology if you cause that mental mind, Matt, to right. 
 

Shift over. Um, and so we're able to really kick things off in a great way where it was a, I mean, I was super proud of all the other presenters that, that, uh, um, that went, uh, that day. Really did some deep dives. They gave, kind of gave a big overview as to what we wanted to tackle. But, um, everyone left with something and they're all gonna be able to bring it back home and help make. 
 

Their, their homes and their family's homes a much better and safer place. And so was that a Chatham  
 

Sean Martin: House Rules?  
 

Chris Pierson: No, that one, its actually, it's actually recorded. Um, that one's recorded. Um, the one tomorrow is gonna be Chatham House rule. Okay. So it'll be two hour learning lab on supply chain risks. And we're gonna get into it there. 
 

But, um, but this one is, um, it'll, it's out there. It's taped, it's recorded. [00:06:00] All the rest. Everyone should be able to, and I hope they do we'll, we'll put a link  
 

Marco Ciappelli: to it. Yeah,  
 

Chris Pierson: yeah, yeah. It'd be great. Yeah. Yeah.  
 

Sean Martin: So what was some of the. Feedback. I'm sure you got some q and a perhaps during, certainly after, I know, yeah. 
 

When you have a good presentation, people rush the stage after they say, yeah, that was great. Or What about this? What about that? So what, what was some of the feedback you.  
 

Chris Pierson: It's interesting. Um, there were definitely questions around right. Data brokers and Right. How your information is out there and how to remove it and how really to tackle that. 
 

We just keep on going around and round on that. Um, as you guys know, you're well traveled, spent a lot of time in Europe and, and Europe just has a totally different view on this, right? Right. Privacy is a fundamental human right. You don't have to ask for your personal information to be removed. It just isn't out there. 
 

Right. Um, and we, the United States take a little more of a hands off you, let's just say. And it's out there and you have to beg and plead for it to be removed. Um, so that was a good discussion area. Um, actually surprisingly still identity theft, um, right. Um, even though you can put a credit freeze on [00:07:00] Experian, Equifax, and TransUnion and literally turn off, freeze your credit, um, you know, so what was this? 
 

2003 was the fair and accurate credit tra uh, transactions Act, facta, which is the law that allowed for one free credit report and for freezes to exist. So we're some 22 years in. And people are still asking questions, which is great, is what the whole day was about. Yeah. Meant to be about, I know. But asking about how, what's thence between a freeze and a lock and how do you think about this and a whole bunch of misnomers. 
 

I think there's a lot more there that the community can do overall, right. To actually make sure people understand this is a real viable solution. For you and your loved ones. It's simple. It's simple. Yeah. You, I mean, you know, when, when don't you just, you know, oh, I think I'm gonna go buy a new car today. 
 

And, and you know, you're just randomly doing it and you need access to credit. I mean, just, I mean, I don't know. Right? You, you, you're probably like once a day you're like, Hey, I need to go get a new Lamborghini. Need the that. Right. I love that. But I mean, other than that, it just doesn't happen. And even if it does, you ask the person, Hey, when they're running credit, hey, which one do you, oh, we use TransUnion. 
 

Great. You go to your, you know, [00:08:00] TransUnion, you go click Unfreeze Unfreeze for one day and you're good to go. I mean, so, so, so there was a good context. We have to do that a day before the, you can do it a day, you can do it a day before the same day. Okay. But you can do it same day. You can literally do it while they're there. 
 

You wait about five minutes, you know, two, three minutes, whatever. And, and it runs. Um, so there's a good, good, um, uh, uh, some good questioning there around that. Um, and then some good questioning around, um, you know, kind of my overall stance on let's not boil the ocean. We, CISOs and me in my prior life, ciso, you know, I'm guilty of this too. 
 

It's like we want everyone to do what is perfect as we're like All your passwords have to be in an encrypted password vault. Everything has to have dual factor. No, let's actually change the operating context. Let's do the top 12 passwords. Make sure they're secure in an encrypted password vault and totally unique, those 12 websites. 
 

Let's make sure they have dual factor on it. The ones that are end gonna have you have a really bad year. Your Under armour.com account if it gets popped right, and they know what size, you know, t-shirt you're wearing or whatever, it's not. Mm-hmm. Right? It's just not the same level as your Gmail getting [00:09:00] popped in your personal life. 
 

Right. And so let's focus all our efforts on that, or your at t bill or your bank account as opposed to, you know, uh, hulu.com and, and all the rest of these let's, you know what, you know, what  
 

Sean Martin: I love about this? And it, it, it's very much like an organization. Right. An organization looks at the risk profile. 
 

Chris Pierson: Yeah.  
 

Sean Martin: That they have. And hopefully build programs around mitigating the highest exposure areas with the best controls. Yeah. So personally make, so to do that, you actually have to think about what's important to you, not just blanket do a bunch of stuff and never get to the end of the list 'cause it's too many. 
 

Chris Pierson: Well, and, and look, we're human. And cybersecurity professionals are under a lot of stress and pressure to make sure that they have plans and programs that are fully comprehensive. And so we say the 200 things 'cause we don't wanna miss an item number, right. 1 99 and not have it be in there. But as a result, sometimes from a business perspective, we can be turned off. 
 

Right. And so what we want to do is let's focus time and energy there. Um, uh, really [00:10:00] focused time and energy there and black folks helping in that regard. Right? Right. We were, you know, we're trying to push people towards, like, in terms of digital executive protection. Push people towards meaningful opportunities, meaningful frameworks where we're giving them advice and guidance on where to focus time and energy on things that will be the most fruitful for them. 
 

Sean Martin: I wanna get to the framework. Lemme ask you this though. Do you see, 'cause we're talking about outside of the four walls Yes. At home with the family. Does that mean executives need to take their personal time to do this? Or do you see organizations actually saying. Perhaps with your support and, and technology and framework and team. 
 

Yeah. Say we're going to, we're going, obviously executives are doing a bunch of things, but Yeah, we're gonna, we're gonna allocate time and support you in this. You don't have to go off at home and, and do it on your own.  
 

Chris Pierson: Yeah. I mean, in, in this case, it's, it's pretty simple. The ciso, the CSO, the, the head of threat intelligence, the SOC director and stuff, they don't wanna be involved in this. 
 

Right. Privacy [00:11:00] and legal reasons. They don't wanna be involved in it from a time perspective. Yeah. Um, and what they want is someone that is absolutely trusted with that platform, with that expertise, with that depth of knowledge to actually handle it for them. It's the same way as like, it's the same way as this. 
 

It's like, you know, general Electric doesn't have their own team of doctors and nurses and physicians and expert equipment. They've partnered, they have HR professionals Yeah. That  
 

Sean Martin: give you  
 

Chris Pierson: a plan, the benefits and they get the insurance. Yeah. And it's the same, very much the same way. Same way on. Physical security and executive protection on physical side. 
 

Same with kidnapping, ransom air, mental transport, and just basic healthcare. They've selected the United Healthcare Group, they've selected Mayo Clinic for the executives. They've gone with the professionals, and that's where they shepherd people. It's the same way in terms of digital executive protection folks choose black cloak because that's what we do. 
 

It's the entire remit of what we do, and we only operate outside the four walls of the environment. Yeah.  
 

Marco Ciappelli: So let's talk about the priority and things that you, I mean, every time we talk to you. You give us kinda like the, the hottest, meaning the riskiest thing going on mm-hmm. [00:12:00] Nowadays. So the numbers, what does it say and, and how, what are those, you know, 10 website in terms of actions that you need to take when you start working with someone? 
 

Chris Pierson: Yeah, so, um, so what we've done is, um, we've solidified things together in terms of a usable framework, right? Mm-hmm. Looking at like NIST 853 and looking at other frameworks. Wanted to do is create something that is absolutely, you know, bleeding edge in the industry. The first digital executive protection framework that is out there and wanted to be comprehensive, not, not for us, just a 100%. 
 

This is everything you should be thinking about should be thinking about privacy and shrinking that attack surface. You should be thinking about cybersecurity and identity theft and a family member's, a financial accounts. You should be thinking about social media and social monitoring and social listening. 
 

You should be thinking about brand, you should be thinking about a whole host of items there. So what we developed was this, uh, framework. It set 14 tenets to it. Each have between 10 to 20 action items of, you can literally take [00:13:00] this. So we'll be releasing a tool that you can actually just go ahead and check mark where you are on the maturity scale. 
 

Very cool. You fill it out yourself. Do a little bit at a time. Well, yeah. Well, you, you, you, you, you fill it out yourself in terms of where you think you currently are. Mm-hmm. Um, in some programs, I'll give you an example. Brand monitoring. So, so Coca-Cola. They, they're all over brand monitoring, right? All over that. 
 

Right. They got the polar bear all set. They got the Coke bottle all set. They got all the trademark Offset. Santa. Yeah. Yes, even Santa. But I mean, they have everything done. The General Counsel's office has it done. Their intellectual property attorneys, the ciso, they're monitoring for other domain names and brand infringement there and all the rest of marketing involved. 
 

They have a known set of actions to, yeah, most people, it's gonna be a check, check, check. We've got things in place. When you take a look and you say, Hey. Do we know that our corporate executives, their personal financial accounts, are actually being taken care of and protected. So they're not gonna have it any, any theft on 'em. 
 

They're not gonna have a wire fraud, they're not gonna have whatever, and it's like, eh, we don't know. Um, [00:14:00] right. Well, that might be a hole or an area of opportunity, or, Hey, we go ahead and monitor. We always hear this way. Well, just one, it's like, you know, there are, you have top five providers made for deep web, dark web, uh, threat intelligence, and they're pointed at the inside of the company, you know, Coca-Cola com. 
 

What about their personal life and what do you do about that? Now, a company can't get that information because it tells things about them. Mm-hmm. Things they belong to. Mm-hmm. But then what, right? Who's gonna go do a password reset on the the Schwab account? Right. Who's gonna go ahead and put dual factor on the Schwab account? 
 

Who's gonna go ahead and get that Schwab password? Into an encrypted password vault that you actually have to have somebody installing all the devices and spread throughout the family. And those are the things and the questions where we want people to start thinking about that. We want people to chart that path. 
 

I mean, after, um. You know, after the, uh, um, after the United Healthcare, you know, killing Brian Thompson, it's a, there's this convergence of physical security and cybersecurity together. The framework actually involves that as well, and brings that together as well. So it's [00:15:00] a, there's something for everyone in this framework, I feel like. 
 

Yeah, it's really a roadmap.  
 

Marco Ciappelli: It's really cool. Yeah.  
 

Sean Martin: And so on, on the, the digital and physical, can you give us an example of the physical part of it? Is it the home environment? I mean, I'm thinking back to my C-I-S-S-P test days. Where do you have lighting on the house or not? Yeah. You remember  
 

Chris Pierson: the core, core, the core bodies of knowledge, that area. 
 

Yeah. So, so on the physical side it is, it's, it's a, hey, you know, the home security in terms of, you know, proper lighting, shrubs, and all the rest. It's, you know, how windows and, and how those are. It's, do you have the right proper locks and doors and mechanisms. Video surveillance, how do you think about that? 
 

Home overall. Okay. Um, how do you think about, um, you know, different barriers and entry points there? Um, for many of our executives, right, they have safe rooms, they have hold up alarms, other things in their homes. So it's really thinking about that and thinking about, you know, how do you go ahead and then partner with other physical security leaders there. 
 

For the physical side, it also, I mean, it's now transcended [00:16:00] into physical persona. So you like travel as well? Yeah, travel is huge, right? I mean, everything's wide open, so where are you going? How are you being, all the rest, it's into your identity. Um, it's into your face. It's into your voice. It's into, I mean, it's into all of those different things. 
 

Marco Ciappelli: Yeah. And we were chatting before we started recording about how. Impersonation. It's a big thing right now. Yeah. Let's go there. In there. Yeah. I mean, this is, this is, are we real? That's the question. It's ai. I mean, AI every day does something that I didn't think it was possible the day before. Videos just fantastic, like entire advertisement made on AI platforms. 
 

Chris Pierson: Yeah, it's, it is. You think about like, I don't know, like 2017 or whatever. It's like, you know, George Lucas, the, the, the, the, they're, they, they're done with work or whatever and for a few months after work they're, they have like 300 servers and they, you know, take Tom Cruise's face off of him mission on possibly put Brad Pitt's face on. 
 

Right. We've both seen those things since [00:17:00] like 32nd video, but it was like 300 super computers churning and burning electric bills and stuff like that. And, and, yeah. And it looked great, right? It looked great. It was wonderful. But it's like, now anyone with a, I mean, you could do it on your phone, but I mean, you do it on a Chromebook, uh, where you're basically just, here you go. 
 

Here's 20 seconds of audio, five seconds of audio. Here's a static picture. And what's great about executives, I mean, you get high re the high res images that are on every single website for the amount, or  
 

Marco Ciappelli: a webcast, or a podcast or an interview, you're. The SEC  
 

Chris Pierson: recordings when they're doing their q you know, for the recordings and stuff, you have pristine audio. 
 

You have them on the market watch, on the Schwab network on nasdaq and see, have video and audio. You have the high res, um, you know, uh, glam shots going on, and you mix all that in together. And, and we, we just had, um, uh, Larry Pondman, who, right. Dr. Larry Pondman, head of the Pondman Institute, and as you know right, they lead research, cybersecurity and privacy research firm out there. 
 

Um. [00:18:00] They just, uh, uh, got a, uh, you know, just had a, a report commission 586, uh, CISOs, uh, directors of information security surveyed, 42% of them, 42% say that their executives have already been attacked and targeted with a deep fake in the past year. 42%. And what, what's even crazier is this, and, and, and the survey was, uh, in, in February this year. 
 

53% of them is a number one. Wow. This is on that top list of things that they have to solve because the, the technology is happening so quick. Yeah. The amount of noise on it happening so quick and we've had real harm. We had that one, one bank, and it was Japanese bank that had $25 million because they thought it was a CEO appearing on video. 
 

We gotta, gotta, gotta solve this. Um, gotta solve this. It's, it's, and we have to stop chasing. Um, a lot of different products out there that are trying to, Hey, we integrate with Zoom, we integrate with teams, we integrate with, you wanna think about this a little bit [00:19:00] differently rather than lots of ways that this will be addressed, but you can't say, let's watermark all videos and all. 
 

Like, it's kind of, we're chasing our tail. You can't just say, Hey, go, oh, there's legacy stuff as well. So, well, exactly. How are you gonna get rid of all the past videos and all? Of course,  
 

Sean Martin: those only lasted long. Boy, Jim looks really young all of a sudden. Yeah. So you do have that, but  
 

Marco Ciappelli: yeah. Oh, like you can make somebody age with ai. 
 

I know that's true. Yeah. Yeah. I mean,  
 

Chris Pierson: well, there, there you go. I mean, that can feed in the, but I mean, it's one of those things where, look, the bottom line is you have to have something that is omnipresent. Whether it's for a Zoom meeting, a team meeting, a phone call on SMS to text a WhatsApp, um, a signal, uh, message, whatever. 
 

It doesn't matter. You have to have something where you can actually have. Board member saying, Hey, is everybody as part of the board actually here, even if you have people remotely right, where executives can verify themselves in sensitive conversations where executives can verify their family members and family members, right? 
 

With the scourge of virtual kidnapping and risk. And so black CLO took on that challenge about two years ago. We saw this coming, um, and just pushed out [00:20:00] to market its identity verification platform, which allows for. Executives that are at the same company on that same trusted network, and others as well as their family members. 
 

Whoever's in their circle could be their private wealth advisor, their lawyer, their accountant, their their priest, whatever it is, right? Whoever it is that they wanna make sure when they're having a conversation with them. They're able to verify the auten, uh, their authenticity and their identity. Yeah. 
 

In live, real cool time, regardless of the mood of, I was just  
 

Marco Ciappelli: thinking like a two FA or multifactor on that. It's kinda like, Hey mom, if somebody calls you and pretend to be me, maybe you want to call me back. Yeah. You know, if it's weird, maybe it's weird.  
 

Chris Pierson: Well, and that's, and that's exactly the thing that you, you, in the various situation, you're calling, you're calling mom and Shena, you know, whatever. 
 

He can't hear you, you know? If you open up the, open up the identity verification system, you open up yours. She goes, Hey, I'm on the phone with you. Sends it off to you. You say, yes, that is me. And now you know, right now you absolutely know who is who, who's who. I love that. And so, uh, we're super excited. I mean, [00:21:00] look, the cyber criminals keep on making advances. 
 

RSA is all about solving right. The next layer of threats, the next layer of threats is staying ahead. And so we're, we're excited about this.  
 

Marco Ciappelli: It's a never ending bottle, but it's good to have a partner like Black clo. Yeah. That can think for you. Right.  
 

Sean Martin: Thinking ahead, I mean, you've been working on this for a while, which is, yeah. 
 

So  
 

Marco Ciappelli: just, just to hand up, like, how easy is for anybody listening right now that it's working as responsible for Yeah. For the, the, the C-level, the C-suite, and say, Hey, we do need this. What? Yeah,  
 

Chris Pierson: I mean, pretty simple. You know, reach out to us, our team@blackcloak.io and there's lots of different ways to get started, right? 
 

You can get started with executive threat assessment where we can show you the risk that your executives currently have and hold you can get, you know, kind of a curated walkthrough of the Digital Executive Protection Framework and bring it back and self assess yourself and, and let us know where you want us to help as a partner in that journey. 
 

And of course, seeing the demo and, and all the rest, uh, will help you get you started. In terms of how we work as an external [00:22:00] part of your security team, whether it's physical security, right? CSOs or a lot of our clients, a lot of our champions, or on the, as part of the chief information security officer team. 
 

And it could be threat intel, it could be mm-hmm. Executive protection, whatever. But we want to be that relationship partner to you and your company and really help you improve that for your executives and their families. And I gotta, you know, I gotta emphasize that, that family part. Yeah.  
 

Marco Ciappelli: Mm-hmm. 
 

Chris Pierson: Absolutely. We gotta solve that, right? Yeah. We have to solve that.  
 

Sean Martin: Yeah. They care about their families. I'm sure black  
 

Marco Ciappelli: people, and it's a hard conversation too. I mean, you got a teenager. Well, that they're, that  
 

Chris Pierson: they're, they're different conversations, right? They have to be, they have to be time appropriate, age appropriate, context appropriate. 
 

And, uh, what's great is we have the team actually to, to, uh, you know, to today, tonight, uh, will be, uh, you know, receiving a, an award. For our customer success team back to the concierge. I mean, it's all with a  
 

Marco Ciappelli: congratulations. Yes. Well, it's, it's, it's our team. Uh, it's our [00:23:00] team. You and the team. A wonderful, wonderful. 
 

We have our, you do have a great team,  
 

Chris Pierson: wonderful Chief Experience officer who you guys know Ingrid Glia atone, who's, uh, spearheading, uh, spearheading things for us. And so we're super proud of her. Awesome.  
 

Marco Ciappelli: The old team is awesome.  
 

Sean Martin: Yeah. Yeah.  
 

Marco Ciappelli: Alright, Sean. Well, this is cool. Think we done, I mean, every,  
 

Sean Martin: every time we have a chat with you, Chris, it's, uh, it's enlightening and inspiring and I, I think. 
 

Uh, yeah. I think folks recognize that there's this need. Yep. And it's an easy, easy path to, uh, to solving this need, working with you and the team. So we're hap we're happy to help. And it's all about trust and relationship and I mean, it comes back to the team. So yeah, that award. It says a lot. It does. It does say a lot. 
 

It does.  
 

Chris Pierson: But about the team, it's about the relationship, it's about the trust and, and, uh, we appreciate your guys' relationship. Yeah, absolutely. Over the many, many, many, many years. Many, many, many years. I love working with you. Love working with you. And there will  
 

Marco Ciappelli: be more coming when we already plan more conversations with, with you and the team. 
 

And, uh, it'll be more coming from RSA conference as well. So [00:24:00] we we're gonna be here. Thanks  
 

Sean Martin: sir. Thanks for listening. Watching Connect with black cloak.io. Follow the rest of our coverage, itsp magazine.com/rsac 25 and uh, we'll see everybody else soon.  
 

Chris Pierson: See you.