Film producer, Peter Samuelson talks about how philanthropy makes him feel AMAZING.
Guest: Peter Samuelson, TV/Film Producer
Host: Dr. Deborah Heiser
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/deborah-heiser-phd
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Episode Introduction
Peter has been a film producer since the 1970's, but he's been involved in philanthropy all of his life. His parents got him started when he was a kid, and now that he could retire, he is busy running his charity organizations.
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Resources
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Philanthropy | A Conversation with Film Producer Peter Samuelson | After 40 Podcast with Dr. Deborah Heiser
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Deborah Heiser: Thank you for joining after 40. I'm so excited to introduce Peter Samuelson today. He's quite an amazing guy. I have the pleasure and privilege of knowing him. He has
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Deborah Heiser: more than 5 philanthropic charities that he runs, but he has a really interesting history.
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Deborah Heiser: and I'm really excited for him to share with you today all about his generative nature, and where that started so welcome, Peter.
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Peter Samuelson: Well, thank you for having me. I think it's under false pretenses. I didn't realize it was called over 40,
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Peter Samuelson: but I guess, looking at my high number above that 72. I guess I am over 40. Okay, you win.
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Deborah Heiser: Well, welcome. I'm so thrilled you're here today and I'm excited to tell everyone that you have been a film producer since the 19 seventies.
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Deborah Heiser: You have had a really amazing career. You have. You come from like
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Deborah Heiser: film royalty as well. And you didn't just do that. You've done a lot more than that. So I don't know that people know the other side of you, and what you've done. Can you tell me a little bit about what it was like growing up in film.
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Peter Samuelson: Well, my grandfather was a
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Peter Samuelson: silent film producer
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Peter Samuelson: a hundred years ago in the UK.
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Peter Samuelson: My dad was the chairman of the British Academy.
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Peter Samuelson: He actually saved it when it was going bust.
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Peter Samuelson: And he ran a big company renting
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Peter Samuelson: camera group and electrical equipment out to people. So I did I, you know, grew up with that a little bit in my blood.
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Peter Samuelson: but I grew up with something else that I got from my parents, which is.
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Peter Samuelson: I cannot tell you how many Sundays I had to sit at the dining room table, licking envelopes, appealing for money
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Peter Samuelson: from donors for some charity, whatever they were working on that month.
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Peter Samuelson: I was the free labor that helped with envelope stamps and
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Peter Samuelson: and ceiling, and
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Peter Samuelson: I think from almost the beginning of my life. I realized
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Peter Samuelson: our people, you know, to Kuno lam,
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Peter Samuelson: And I realized that in our family certainly.
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Peter Samuelson: as you.
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Peter Samuelson: so so shall you reap.
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Peter Samuelson: And what I hadn't realized was that the toolkit that you develop pretty much by gaining experience and trial and error as a film producer.
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Peter Samuelson: You know, every every year is a new project.
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Peter Samuelson: What is the idea? Is this idea worthy of a year of my life?
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Peter Samuelson: Where's the money going to come from? Who's directing it? Who's starring in it? Who's distributing it? Is it any good?
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Peter Samuelson: How do we make it better? What's the marketing campaign?
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Peter Samuelson: I realized. It is the identical toolkit to repetitively start charities
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Peter Samuelson: and keep them alive to nurture them until you know that moment when you teach you, kid.
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Peter Samuelson: or now these days, you grandkid, to ride a 2 wheel bicycle when you take the training wheels off, there's that delicious moment where they're saying, Keep hanging on. Keep, grandpa. Don't let go. Don't let go. And you actually
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Peter Samuelson: 100 feet away, because they just peddled themselves without falling over. So there is that blessed moment when your your nonprofit offspring
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Peter Samuelson: can pedal by their own steam. But you are the entrepreneur, and no greater
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Peter Samuelson: privilege than to address
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Peter Samuelson: a hoary old problem that no one's cracked.
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Peter Samuelson: And today that's the other thing about film producers. We have Hutzpah. We we never say I can't possibly justify spending 40 million dollars to tell this story. No, we never say that. We say absolutely it's gonna be the best investment you ever made. Of course you should release the film widely because we believe in our own merchandise, and so
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Peter Samuelson: soup to nuts. That's what I started doing. 1983.
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Peter Samuelson: My cousin introduced me to a dying
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Peter Samuelson: boy.
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Peter Samuelson: Sean Honoratti, 11 years old.
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Peter Samuelson: and she had met him
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Peter Samuelson: in a meet and greet in the Children's Hospital in London.
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Peter Samuelson: and I remember her phoning me and saying, I've done a terrible thing. I asked this little boy what would make him happy.
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Peter Samuelson: and he said, Oh, that's easy. I want to go to Disneyland.
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Peter Samuelson: and she said, he's in a hospital bed. He has an Iv. As a tube up his nose. He doesn't have any hair.
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Peter Samuelson: I think I've done a terrible thing. What do we do? And I said, Well, we'll have to bring him to Disneyland, won't we? And we cut a long story short, we flew him and his mom to La. Everybody, including the cousin, moved into my apartment
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Peter Samuelson: as back in my single days, and we spent 2 weeks doing everything. You almost certainly shouldn't do with a seriously ill child. He had a wonderful time. His mom Brenda had a wonderful time, and they went home, and little Sean died.
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Peter Samuelson: and it was very sad. But we also.
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Peter Samuelson: The stunning thing was that we realized it had been relatively straightforward to do it. You know, if you're a film producer. It's the other thing. You're never daunted by anything. If you know you bang into a wall, you just
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Peter Samuelson: back up and take another run at it, so we had managed to do it. No skin off our noses. He had had an amazing time. His mum
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Peter Samuelson: had enjoyed her son in the last period of his life enjoying himself.
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Peter Samuelson: and she was left with the pictures of him, enjoying himself.
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Peter Samuelson: So it was in my head.
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Peter Samuelson: It went around and around, and I did what film producers do. I called a meeting. I stood at the end of the table and I said, You know, we just did this.
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Peter Samuelson: I think we could do it a few times a year. We could find seriously ill kids, and we'll just make them happy. What's not to like, and everybody nodded.
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Peter Samuelson: and my business partner back in the day put in the initial funding, and then we raised more money, and we trained up volunteers kind of by trial and error
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Peter Samuelson: in how to grant happiness, not just to the seriously ill child. But we understood from the very beginning, you're actually it's a gift to the family. The parents of a seriously ill child
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Peter Samuelson: are usually having warfare with each other.
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Peter Samuelson: because all they've ever talked about for a year and a half is how ill their child is, and is she going to make it, or is he going to make it?
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Peter Samuelson: And suddenly in comes
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Peter Samuelson: happiness, and it's also great for the siblings, fascinating the psychology of it. Younger siblings.
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Peter Samuelson: jealous because they see the ill kid getting all the attention and older siblings have guilt
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Peter Samuelson: because they think, how did he get cancer? And I didn't, you know.
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Peter Samuelson: doesn't seem right.
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Peter Samuelson: So that was number one. And then I got an introduction to Steven Spielberg.
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Peter Samuelson: and I went in and said.
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Peter Samuelson: You are the maestro of IP. Of content.
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Peter Samuelson: I've got distribution in starlight, but I think we could make amazing.
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Peter Samuelson: you know, video interactive, this and that. Remember, this was like the early nineties there was, there wasn't an Internet. Al Gore was just inventing it, and and
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Peter Samuelson: he said, Great, what do you want me to do? What will I be? And I said, It's a new charity. You're the chairman.
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Peter Samuelson: and we will put a board together.
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Peter Samuelson: and we'll raise some money and we'll get on with it, he said. Well, we can't raise money unless I give you money.
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Peter Samuelson: The chairman has to give, and I said, Well, that would be wonderful. Thank you, Stephen.
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Peter Samuelson: And he said, Well, what do you think I should give. And I said, I'm not. Gonna
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Peter Samuelson: God did not put me on the earth to tell Steven Spielberg what he should donate to charity. I would say you should do something moderately uncomfortable.
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Peter Samuelson: And he said, No, give me a number. And I said, I'm not giving you a number. And he said, Well, then, we. We're going to be here a long time because you can't leave unless you give me a number.
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Peter Samuelson: And I said, Okay.
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Peter Samuelson: and I don't even know where the number came from. I said
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Peter Samuelson: 2.5 million dollars.
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Peter Samuelson: Complete fabrication had no idea how we would spend it yet, or
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Peter Samuelson: there was no budget. There wasn't even an entity
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Peter Samuelson: but that was the functional beginning of the Star Bright Foundation.
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Peter Samuelson: Stephen chaired. We got General Schwarzkopf to be the fundraising chair.
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Peter Samuelson: And it was a redoubtable trio.
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Peter Samuelson: And we turned on the world's fully interactive, first, fully interactive
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Peter Samuelson: social network long before Myspace and Facebook. And this and that
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Peter Samuelson: we had navigable avatars
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Peter Samuelson: in 90 95.
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Deborah Heiser: Wow!
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Peter Samuelson: I looked up Mark Zuckerberg when we started star Bright World. Mark Zuckerberg was 11 years old, so we were there first, but we did ask for charity, you know, which was how we got.
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Deborah Heiser: Bands!
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Deborah Heiser: Who were the recipients of it?
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Peter Samuelson: Teenage seriously. Ill kids in lamina flow rooms in hospitals across the country, unable to go to school, unable to play with their friends, unable to find community.
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Peter Samuelson: and this connected them with each other and with their school room.
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Peter Samuelson: and so on, and gave them back
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Peter Samuelson: a relationship with their families, who they had only seen in space suits or through a window, that kind of thing. So that was number 2. And then number 3, 1999. I realized that the last great civil rights struggle that never began
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Peter Samuelson: was for civil rights for Foster kids.
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Peter Samuelson: They'll never march.
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Peter Samuelson: they don't vote, they haven't got any money. They don't even know that they're in a bad place.
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Peter Samuelson: They'll never glue themselves to the wall.
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Peter Samuelson: and it's the most broken thing you ever investigated, and I did a lot of research.
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Peter Samuelson: and I came to the conclusion that 450,000 foster kids in the United States.
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Peter Samuelson: This is completely, ridiculously bad.
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Peter Samuelson: and it repeats generationally, because kind of like it goes down. Families not always. There are always, you know, bright in exceptions, who
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Peter Samuelson: break the mold. But there's a lot of roughly half generational repetition. So I asked myself, Well, what do we do?
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Peter Samuelson: And I thought we have to do education. They have a shitty education because they're poor on top of everything else. So they go to the poor kids school.
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Peter Samuelson: where they have not very good teaching
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Peter Samuelson: and
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Peter Samuelson: where. So I asked myself, where would there be role models and excellent teaching
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Peter Samuelson: and just an environment of achievement?
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Peter Samuelson: And if it if the role models could be, you know, 4 or 6 years older than the teenagers. That'd be a really good thing, and if any of them had ever been in foster care, but have made good and gone to university. That would be a very good thing as well. And of course the answer is, Oh, University, a great big University. So to this day the
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Peter Samuelson: Chancellor of
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Peter Samuelson: Ucla
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Peter Samuelson: thinks that I went there because it was the best university on the West Coast.
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Peter Samuelson: Little does he know. I decided to start with him
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Peter Samuelson: because it was just up the road, and the parking is very difficult.
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Peter Samuelson: and I thought I could just walk. That'd be good.
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Peter Samuelson: and he'll pro. He'll probably say no, but I'll start with him. No skin off my nose, so
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Peter Samuelson: I pitched him on, allowing me to house, educate and encourage
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Peter Samuelson: high school, aged foster kids in the middle of his campus
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Peter Samuelson: for the 4 years of high school
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Peter Samuelson: years
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Peter Samuelson: 9, 1011, and 12. And he said yes.
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Peter Samuelson: and we then raised all the money in 5 meetings.
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Peter Samuelson: and we brought the first 30 kids in.
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Peter Samuelson: and we just got on with it. And a few weeks in, we said, You know, this is like watching flowers grow.
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Peter Samuelson: This is extraordinary. Turns out there's nothing the matter with the kids. If you give them a curriculum of academics and life skills
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Peter Samuelson: and family and unconditional love, and an arm around the shoulder, and you know only you can move your feet up the ladder. If you fall off, we promise
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Peter Samuelson: will put you back on the ladder. Don't worry about it. You will not be kicked out
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Peter Samuelson: Actions have consequences, but one of them, for you will not be being expelled. Get with the program. Do your homework. Here are your tutors. Here are the youth coaches. Here's the director, there's the swimming pool. Here's the basketball court.
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Peter Samuelson: It's been the most extraordinary thing we started at Ucla. We now have 14 of these academies in the United States all the way from La, our original one, the pilot all the way to the University of Miami, and everything in the middle, or a lot in the middle, and we're up to Number 5 in the United Kingdom, including, I'm happy to say.
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Peter Samuelson: Cambridge University, where I went to school. I was the Scaredy Cat Scholarship kid.
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Peter Samuelson: and the idea that I actually got to walk across the grass
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Peter Samuelson: end of last year in front of the Christopher Wren
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Peter Samuelson: Chapel, built in the seventeenth century.
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Peter Samuelson: and then shake hands with the master when we signed the mou between First Star and Emmanuel College, Cambridge, and first intake will be the summer of next year. So we're working on setting it all up now and then. After that University College, London, ranked number one
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Peter Samuelson: in the allegedly impartial
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Peter Samuelson: newspaper ranking of
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Peter Samuelson: you know what here would be the Ivs over there? It's called the Russell Group. But when you walk into University College, London. There's big sign over your head that says rank number one in the Uk. So that's first start and then the the other one. Well, there are 2, but I'll only tell you about one
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Peter Samuelson: Edar stands, for everyone deserves a roof. I came out of a restaurant and a unhoused. Guy sort of
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Peter Samuelson: poked his hand palm up into my chest, and I gave him 5 bucks and kind of went off in disarray
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Peter Samuelson: just to get away from him to the parking garage, and I was incandescently angry with myself. I thought to myself, this man has nothing.
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Peter Samuelson: I have everything.
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Peter Samuelson: What the hell what I'm scared of him.
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Peter Samuelson: So I decided as my penance
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Peter Samuelson: for having, you know, run away in disarray, that I would interview on house people, you know if all else fails, lean into it. So I did lean into it. I did 65 interviews on weekends on my bicycle, and I asked 2 broad sets of questions. How'd you get money? And where do you sleep at night?
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Peter Samuelson: And an old lady on Santa Monica Boulevard, near the San Diego Freeway said, come with me, I'll show you. And she took me on the Caltrans, you know maintenance land.
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Peter Samuelson: Next to the freeway
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Peter Samuelson: and behind the bushes there was a gigantic cardboard box
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Peter Samuelson: with a crappy piece of blue plastic over the top, and it had been raining, and it stank, and it was awful. And she said, this is where I sleep at night. This is my home.
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Peter Samuelson: and on the side of the box it said in foot, high letters, sub 0.
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Peter Samuelson: And I thought.
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Peter Samuelson: there's the epiphany there is. Is God talking to me.
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Peter Samuelson: We got the refrigerator. This old lady got the box.
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Peter Samuelson: and how far apart do we separately go to bed at night
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Peter Samuelson: 2 miles. It's ridiculous. What's wrong? You know the Golden rule? What? What's unjust? What's out of whack here? So initially, I was gonna buy. I was gonna
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Peter Samuelson: raise money and build a hundred bed facilities and facility, and I had it all priced out.
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Peter Samuelson: and it comes to about $50,000 per bed generated. That doesn't pay to run it. It just pays to buy the land, build the building, kit it out. $50,000 a bed
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Peter Samuelson: 5 million dollars for a hundred beds.
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Peter Samuelson: But then I I did a little bit more research, and in the census
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Peter Samuelson: back then it said that there were
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Peter Samuelson: roughly 80,000
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Peter Samuelson: unhoused people in the county of LA.
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Peter Samuelson: That's 4 billion dollars to house them.
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Peter Samuelson: And I thought, I have no idea how you raise 1 billion dollars.
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Peter Samuelson: I certainly don't know how you raise
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Peter Samuelson: that kind of money.
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Peter Samuelson: So I thought, Well, you don't give up when you're a film producer, you.
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Peter Samuelson: If the door is locked, you go around the back, see if there might be a window open.
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Peter Samuelson: and what I did is I came up within my head, but I couldn't draw it, because I have the spatial design ability of a newt. I came up with a thing which didn't have a name.
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Peter Samuelson: where in the daytime, functionally, it would be like a shopping cart. But the big difference would be at night completely different. Shape. Let the front down, let the back down. And now you've got a 7 foot long mattress cot inside a
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Peter Samuelson: covering with 2 windows
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Peter Samuelson: and 2 doors.
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Peter Samuelson: and I thought, Well, someone has to design stuff in this city, and I found the Pasadena Art Center College of Design, and went and met with Dean Korsak.
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Peter Samuelson: I said, if I put up a prize. I'm big on competitions.
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Peter Samuelson: If I put up a prize, would you let me do that? He said, I certainly would.
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Peter Samuelson: It needs a name. What do you want to call it? And I said, I, I don't know what should we call it?
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Peter Samuelson: And between the 2 of us we dreamed up the acronym EDAR
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Peter Samuelson: E dar.
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Peter Samuelson: So it's edar.org, and it stands for everyone deserves a roof. There's about 300 people so far. You sleeping in them every night.
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Peter Samuelson: We're about to go. God help us into the new manufacturing run with improvements because we did hilariously. We did focus groups with the users.
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Peter Samuelson: I don't think anyone ever asked them
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Peter Samuelson: for advice on how to make a thing better. But they love it, and they told us, could we have a little shelf? Could we do this? Could have a draw underneath, and so on, and so forth. And that's Edar, and the last one is called aspire, the Academy for social purpose in responsible entertainment. And what that is functionally
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Peter Samuelson: is the teaching.
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Peter Samuelson: It's more than this, but the core is
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Peter Samuelson: making it possible for students, undergrads
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Peter Samuelson: in a university who are not in the film school or the media school
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Peter Samuelson: to learn videography.
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Peter Samuelson: How do you do that? How do you write the little script? How do you make it?
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Peter Samuelson: How do you edit it? Where do you put it? What's the distribution?
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Peter Samuelson: Pretty much. You know, they're taught how to make a Powerpoint. They're taught how to use excel, and the rest of the suite.
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Peter Samuelson: This extends that into audio visual persuasion, because in the end.
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Peter Samuelson: narrative and storytelling is how you make anything happen. So that's my suite of charities. I'm I'd like to say I'm the dad of them.
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Peter Samuelson: except we did.
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Peter Samuelson: That's it. I'm out of charities.
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Deborah Heiser: That's 6 charities that you have. So I mean truly, Peter. People don't
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Deborah Heiser: understand why people want to give, and I hear the passion in your voice. I've seen you start one of your organizations.
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Deborah Heiser: one of your charities, and it comes from the heart, I can tell. But tell me what it?
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Deborah Heiser: How do you feel about each of your 6 charities that you have?
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Deborah Heiser: What what does that do for you? Do you start it? And then do you forget it, do you.
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Peter Samuelson: No, no, no, no, I'm I'm still involved with all of them.
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Peter Samuelson: I I love the moment when, like taking off the training wheels, I don't have to be the executive chairman anymore.
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Peter Samuelson: and someone else can run the thing. But I remain on the boards. I am running first Star, as part of the C-suite hands on in both countries. Uk, us.
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Peter Samuelson: I'm definitely running, either. If I could ever get the new prototype out of the factory we might even have hundreds more of them on the streets. And I kind of advise on aspire
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Peter Samuelson: and
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Peter Samuelson: I'll do whatever works. Why do I do it
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Peter Samuelson: well. The best class I teach in first start to teenage
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Peter Samuelson: ninth graders is called random acts of kindness and pay it forward.
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Peter Samuelson: And it's 2 90 min classes. In the first one. I say, okay.
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Peter Samuelson: 3 people walk along a sidewalk. There's an old lady in rags lying asleep face down.
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Peter Samuelson: One stops and puts $5 under her arm and doesn't wake her up.
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Peter Samuelson: The next one puts $5 and wakes her up to make sure that she sees who gave it to her, and the third one just keeps on walking and looks the other way. Why do they each do that which leads to a conversation about the Golden Rule. It's in 190 religious Scriptures
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Peter Samuelson: in the whole world, the idea of social justice, of equity, of our hearts being offended if we see something out of whack, like an old lady in a cardboard box, where you feel in your heart that you should lift it up and achieve social justice, social equity? And then I say so.
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Peter Samuelson: It's in all these Scriptures. Does that mean that an atheist
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Peter Samuelson: wouldn't stop and give the woman 5 bucks.
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Peter Samuelson: and they say, no, they they would. They might feel the same emotion.
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Peter Samuelson: And that leads to a conversation about the second law of thermodynamics.
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Peter Samuelson: which I'm sure you remember it. Well, Deborah. It's the one that's it's about entropy. If you don't apply external energy to any system.
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Peter Samuelson: it will over time left to its own devices.
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Peter Samuelson: end up as random chaos. If you don't oil the motor, it will eventually stop turning around.
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Peter Samuelson: If you don't nurture a family. It'll fall to bits.
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Peter Samuelson: If you don't take care of your planet, you'll have global warming.
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Peter Samuelson: etc.
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Peter Samuelson: So then I say, you want to come to this class tomorrow, because something amazing
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Peter Samuelson: is going to happen.
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Peter Samuelson: each of you and I'm speaking, let's say, to 30,
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Peter Samuelson: 14 year olds. Each of you is going to receive
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Peter Samuelson: $100!
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Peter Samuelson: And there's a stunned silence. And then usually
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Peter Samuelson: somebody says, we're all getting a hundred dollars each.
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Peter Samuelson: and I say, no.
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Peter Samuelson: you are getting a hundred dollars that you have to give away.
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Peter Samuelson: Each of you are going to start tomorrow writing an essay 300 350 words, to whom
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Peter Samuelson: or to what you wish a hundred dollars to go.
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Peter Samuelson: and then we're going to do it.
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Peter Samuelson: and you're going to come with you can give it to a charity. You can give it to the homeless guy who needs shoes.
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Peter Samuelson: And then, 2, 3 weeks later, you're gonna go back and we're gonna look together and see. Did it work? Philanthropy doesn't always work. Did he buy the shoes, or did he buy a bottle of wild turkey? You know what happened.
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Peter Samuelson: It's every kid in that class grows about an inch in the class.
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Peter Samuelson: because it gives them agency. They thought they were the most hard done by person they ever met.
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Peter Samuelson: and it exposes them to people who are infinitely worth. And there are such sweet things. My mum is in prison.
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Peter Samuelson: but I want to put it into her account, so she can buy better
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Peter Samuelson: toiletries because they have really terrible shampoo, and it isn't good for her, and I want to do that? Or how about this one?
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Peter Samuelson: I'm adding a few dollars of my own because it takes
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Peter Samuelson: $30 down at the pound for them not to euthanize a dog.
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Peter Samuelson: and I'm going to save 4 dogs, and the reason I'm going to do that is.
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Peter Samuelson: last time I was down there I looked into the eyes of a puppy that had been very badly beaten.
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Peter Samuelson: and I saw my own eyes because I was very badly beaten as well.
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Peter Samuelson: So I'm saving 4 puppies.
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Peter Samuelson: Jose.
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Peter Samuelson: So
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Peter Samuelson: I think.
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Peter Samuelson: as they are an inch taller
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Peter Samuelson: after 2 of those classes.
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Peter Samuelson: I think I'm several feet taller
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Peter Samuelson: because of Starlight Star bright first star, Edar.
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Peter Samuelson: aspire people for peace.
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Peter Samuelson: I think it's my legacy.
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Peter Samuelson: I think, and I hope and I pray it will last long after me.
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Peter Samuelson: I find at my extreme age. Now, I'm really trying to build things that will endure that are sustainable
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Peter Samuelson: where someone other than me is able to find the funding for them in an ongoing way.
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Peter Samuelson: first star has an endowment coming together at the moment of 50 million dollars. Nothing the matter with that if you had said to me at the beginning of Starlight, and one day you will have a charity
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Peter Samuelson: that will create an endowment of 50 million dollars, throwing off
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Peter Samuelson: 2.5 million dollars a year
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Peter Samuelson: and still keeping the principle, I would have said, Yeah, pigs will fly because I was worried about. Where's the next $1,000 coming from?
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Peter Samuelson: But you know you put one foot in front of the other. If if the step is too high to climb
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Peter Samuelson: because it's like a cliff face. You take your pickaxe and you break it down into 10 little steps.
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Peter Samuelson: Bite size chunks, and you just do it. It's what I want written on my tombstone.
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Peter Samuelson: The hilarity at my funeral, I think, will be, and maybe I should have it while I'm still alive. The hilarity is that all of these charities think that they are my only child.
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Peter Samuelson: each of them.
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Peter Samuelson: because they've actually never really met
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Peter Samuelson: and they will, I, I imagine, come together and say who they are, all these other people we thought he was ours, you know it's like having children, and you have to say to your little children.
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Peter Samuelson: I love you most.
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Peter Samuelson: and then you say to the next one, I love you best.
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Peter Samuelson: and you have to have all of them being your favourite.
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Peter Samuelson: and it's one of the things I learned from my dad when we were at his funeral everybody made a speech and said, I'm happy to share my special relationship with my grandpa
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Peter Samuelson: cause they, all, honest to God, thought that they were like the chosen one.
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Peter Samuelson: the apple of his eye cause. That's that was one of his bits of genius, was he? Made them feel that way, you know my brothers spoke, and I listened to them, and I thought, who the hell are you, you know? Come on.
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Peter Samuelson: I'm my dad's son.
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Peter Samuelson: So that's why.
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Deborah Heiser: Beautiful legacy that your grandfather passed to your parents.
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Deborah Heiser: and then to you. Now, you to the kids in the foster care.
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Deborah Heiser: I mean you were teaching them philanthropy. I mean, it just is continuing and continuing.
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Deborah Heiser: It's beautiful.
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Deborah Heiser: you have
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Deborah Heiser: a legacy, truly, with that.
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Deborah Heiser: and I can tell just from hearing you speak, how much you feel about it. I don't think it's gonna end with 6. I have a hunch that there's gonna be a 7.
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Peter Samuelson: Well, now you've guaranteed. I can't show this podcast. To my wife. Cause she will have, she will be so upset. What do you mean number 7. Stop!
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Peter Samuelson: Come on!
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Deborah Heiser: So funny, so.
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Peter Samuelson: So I th, there's a I I have a book coming out next year, and a a pretty eminent and very successful documentary film maker
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Peter Samuelson: wants to do a documentary where each chapter of the book
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Peter Samuelson: is accompanied by a 5 to 7 min
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Peter Samuelson: video, which is about what is in that chapter because I've written.
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Deborah Heiser: Only about the book. What's the name of the book?
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Peter Samuelson: It used to be cold.
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Peter Samuelson: The meaning of life asterisk, and then at the bottom, the real one, not Monty Python.
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Deborah Heiser: I was thinking of Monty Python. That's funny.
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Peter Samuelson: And then my publisher explained. The editor explained to me that no one in the demographic of Millennial and younger Gen. Z.
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Peter Samuelson: Have ever heard of Monty Python, which seems to me a dreadful lacking in their lives. So it's now called finding happy.
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Peter Samuelson: It is targeted at underprivileged kids
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Peter Samuelson: between, I would say, 14 and 25,
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Peter Samuelson: and it is a self-help book
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Peter Samuelson: where each chapter has a title
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Peter Samuelson: which expresses what's going to be taught.
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Peter Samuelson: It uses insanities from my life.
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Peter Samuelson: both good, bad, and indifferent, to teach the lesson, and then it ends up with points for reflection, and maybe for a bit of homework
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Peter Samuelson: so like you might have one where the title is.
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Peter Samuelson: what is a good risk?
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Peter Samuelson: What is a bad risk?
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Peter Samuelson: How do you tell the difference?
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Deborah Heiser: Here.
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Peter Samuelson: And then I talk about.
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Peter Samuelson: you know ridiculous risks that I took, which I should never had. No.
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Peter Samuelson: you know I was an idiot, a hothead. I should never have climbed down the pipe shaft in the middle of the night in Marrakesh, in the hotel to rescue a kitten, and then realized that I didn't have the upper body strength to get back up to where I came from.
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Peter Samuelson: I thought, oh, I'll just have to die in the Hotel Mauni America.
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Peter Samuelson: so stuff like that, but also good risks that I took, you know, daring to do. If you just sit in the dark in the middle of the envelope of your world of the possible, and you poke with a pencil
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Peter Samuelson: if you don't ever go to the edge, and the point of the pencil goes through. You don't know where the edge is. You're just sitting there like an idiot in the middle with all of this potential. So the thing to do is to aggressively poke.
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Peter Samuelson: and if you do go through well, then back up and go off in another direction. You know I will never be a concert pianist. This I know.
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Peter Samuelson: So anyway, the book and the accompanying documentary. It'll be a full length, documentary, but also in pieces. It can accompany the chapters haven't quite worked out like the book on tape.
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Peter Samuelson: Could you click at the end of each chapter, and it would take you to the video don't know but there are so many adventures in the screen trade, you know. I've made 27 films, and I've had so many bonkers. Things happen, and strange, peculiar people that I've had to deal with.
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Peter Samuelson: so we can use clips from the films as well.
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Deborah Heiser: That's great. Nope.
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Peter Samuelson: I won't just talk about the fact that an early job was when I was the production manager on the return of the Pink panther. I would have to go around the set at 6 o'clock in the morning and say, as you know, Peter Sellers won't work if anyone is wearing green. Do you mind going to wardrobe and change your socks? Because otherwise he won't get out of the car
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Peter Samuelson: that kind of thing. But also we can show a clip
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Peter Samuelson: from the film.
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Deborah Heiser: Lovely love. It.
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Peter Samuelson: That's it. I have 4 kids
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Peter Samuelson: they are all doing things that are so splendid and worthy, I think, in the end, other than maybe starting charities and realizing they survived.
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Peter Samuelson: and that they have a life of their own even after you took off
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Peter Samuelson: the training wheels. I think the other great victory in life, as you well know.
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Peter Samuelson: Is
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Peter Samuelson: Your kids.
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Peter Samuelson: your grandkids, your nieces, your nephews.
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Peter Samuelson: you know, realizing that you did not mess up the lives of those you raised
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Peter Samuelson: is is an eternal comfort.
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Peter Samuelson: and we had a Passover Seder, with 28 people here
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Peter Samuelson: at our 2 tables next to each other.
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Peter Samuelson: and everybody read, and this and that.
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Peter Samuelson: I have one Hagada that's in German, and it's like a running annual thing.
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Peter Samuelson: because the cover
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Peter Samuelson: is not in German. It's in English. It's a publisher's mistake.
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Peter Samuelson: And I. We don't tell anybody until I say, would you like to read? And the whole damn thing is in German? So all good
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Peter Samuelson: and
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Deborah Heiser: You.
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Peter Samuelson: That's what I got. There's there's a website. If anybody wants to contact me, most of the great things that have happened in my life is because someone dead to contact me.
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Peter Samuelson: and I am very busy, but I just somehow deal with it
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Peter Samuelson: so I'm Peter at Samuelson, SAMU ELSO, n.la.
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Peter Samuelson: And peter@samuelson.la will even reply.
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Peter Samuelson: if you say anything even remotely helpful.
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Peter Samuelson: and I believe in Venn diagrams. You bring yours. I got mine. Let's see if there's a bit of an overlap.
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Peter Samuelson: And the website, the sort of master website that leads to all the others, because there are too many of them. Is samuelson.la.
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Peter Samuelson: not.com.la
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Peter Samuelson: Deborah. I've talked too much.
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Deborah Heiser: No, you haven't. And you know, every single time I get the pleasure of speaking with you I learned something new
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Deborah Heiser: and I really value that. And I the most. The the thing I value most about you is that you're really such a generative individual. You're always generating something from yourself and putting it out into the world for others to use and to share and to learn from.
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Deborah Heiser: And you describe today much more than just philanthropy in terms of being generative, which is, you know how you care for others without expecting anything in return.
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Deborah Heiser: But it's beautiful to see how much you get from all of it, and I thank you for joining me today.
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Peter Samuelson: My pleasure, and
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Peter Samuelson: if any of this resonated for anyone
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Peter Samuelson: you reach out, let me see if I can help you a little bit.
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Deborah Heiser: Thank you. Peter.
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Peter Samuelson: Thank you. Bye.
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Deborah Heiser: Bye